This is also sometimes called “expanding the gap”, it refers to the candidate registration form, where you ask “what are the three main things you don’t like about your current job”.
The first thing to remember about negative pitching is do not be general, do not be negative about their current company, nobody wants to think they have just wasted years of their life working for a company who was not right for them.
Ask the question, what is it you don’t like, take points from their answer and ask more question about them, so what you are doing is expanding the dislikes, these points could be very important later on in the recruitment cycle. If someone is not agreeing with you when you are doing this, did they tell you the truth, if not why?
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