Tuesday, 4 January 2011

Ben Frank

Benjamin Franklin was one of the founders of the United States of America, he was well know for making all of his difficult decisions using this technique, hence it known as the Ben Franklin close.
All he would do is list the pro points in Yes and the negative points in No and see which was longer, hence making his decision for him.
We use this in the same way, but you control the list, from your candidate registration form write out the bad points of why the candidate would be interested in leaving their current position and in the Yes column opposite write the positive opposite from your client, hence bad current job and the role you are speaking to them about has the answer to each point.
Write this out yourself before meeting or speaking to the candidate and then go through it with the candidate getting them to write it for them selves.
The Benjamin Franklin can be used as a pre-close or final close.

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