10% 3 Times

This is to do with the important information you wish to convey and have remembered, when speaking to a candidate or client.
After a conversation 10% of information at most is recalled and the feeling that has been left, be it positive or negative.
You wont to control the feelings left (please see pitching) and the information, so say there are three points you wish to covey say each of these points three times at different points of the conversation, just change around haw you say it or by agreeing with something they have said with your point, that information then starts to sound like it came from them.