Time after time you hear recruitment trainers and directors talking about “unique selling points” of your company, half the time what they say is no were near unique or the recruiters themselves just don’t see it.
It is worth taking a look at your competitors and seeing what they do, there might be weakness or a good idea worth adopting, a lot of the time recruitment companies look the same and say very similar things and clients here it all the time.
So what is important to your clients, ask, honesty, not having their time wasted and getting what they asked for are the answers more often than not.
So saying to clients my USP is simply, “I will work hard for you, not waist your time and deliver what you asked for”.
“I now that does not sound exciting, shinny or sexy”, but it will generally get you the desired result.
No comments:
Post a Comment